Task 3 What have you learned from your audience feedback?

In order to have an idea of the impact our video had on audiences we had to look at audience feedback. Our main source which aided our results was of course youtube. We were able to look at the ratio from 'likes' to 'dislikes' and see how that contrasted each other .

We also designed a questionaire which we would present to a focus group and find out how they felt about the package all together. The combination of the digipak, video and website.

We would have really liked to have got some feedback from the music industry itself as it would have given us a perspective from the point of someone who is involved in the professional side.

Being able to collect data information from different ages and stereotypes would also allow us to see how our product would work in the market and how well it would be recieved.

Another way in which we would get some resourceful and reliable feedback is by interviewing a focus group so that we could get a first hand response. We would interview a group of teenagers who are close to the target audience we are marketing for. This means we are able to see if we get a preferred response or a negotiated response.

Task 2 How effective is the combination of your main product and ancillary

 

What Is A Focus Group?

In order to get back some useful feedback from a variety of audiences it is helpful to hold a focus group. This means devising a good ammount of questions about our video which will cause debate controversity about our video.

There are two different types of questionaires; firstly there is the type of questionaire which only requires a 'yes' or 'no' answer, this is called a closed questionaire. It allows us as a group to easily create statistics.

Below is a spoof video of the 'very first focus group' for The Wizard of OZ. Now although this is only a joke for the expense of the Oscar Awards, the principle is the same; a collection of people to share thoughts and ideas.

Here is a screen grab.
http://www.youtube.com/watch?v=eh6mCImeylE

YouTube Statistics

We looked at the statistics of views generated from our music video via YouTube. We discovered that the majority of views were 13-17 year old females and that our video was not popular with the older generation and neither particularly men.


This statistic table proves the all round views of people who are signed up to a youtube account and can share personal details. This means that we are able to discover who a selection of people are that watch our video.

This proves that our concept proved effective as we were targetting largely a female based audience due to the sexualised nature of femininity projected through our video.

We also were able to look at where our video was most viewed around the world and found that up to 3/4 of the viewers were from the UK. A lot of the viewers were strangely enough Italian but it's proved through these statistics that our video is most popular in Europian countries due to its techno music style and British filming.