Merchandise

We have drafted up some merchandise of which we think will look really good for our website but also will hopefully help to promote her but also personalise her with her fans more. Selling merchandise highlights her stardom and allows fans to have a piece of her and share her fame. We also have been experimenting with it by using range of colours and fonts to give the artist variety and versatility.

Website Update

We are still in the middle of editing our website. Today we focused on the 'tour' section and posted some of the places she would be touring next. We also added in a button with a link attached to it, so the 'BUY NOW' allows fans to go to ticket master to purchase tickets instantly.

Decision Making

Some of the crucial decisions made:

• To cut the song down in order to allow a narrative to be successfully told without drawing it out so much that it takes too long and becomes boring
• to show the opening story in one sequence of shots rather than splitting it up with studio shots
• We made important decisions about the order of events occurring.
• When to introduce the main characters. The second girl is introduced about a 3rd in to the video before we are shown the couple meeting with friends and the narrative starting to unfurl
• We tried our best to get camera time of certain characters more than others in order to portray they importance.
• A contrast between the heterosexual relationships and the homosexual relationships. The anger, violence and fear of the couple together juxtaposed with the happiness than ensues once the two girls hook up.
• Similarly while the girls are starting to become closer and closer through the video we've added heterosexual couples becoming involved and sexual with one another.

CD Digipak Mock up

To go along with our website we had to create a mock up of a CD Digipak of 4 inlay photos. It's mainly made up of the photos which were taken on the day of the shoot.

We came up with some random song titles such as Down to the Corn Field and Yay ayaya. The back is very realistic due tot he barcode and the copyright signs. I think it's a very good mock up of a digipak. The only this which will need changing are the pictures of the actors from the music video as although they are in her top hit, they can be replaced with more relevent images to the artist.

When thinking about colours for the digipak we knew we wanted to go with girly, fun colours such as pink and purple. My favourite part of the digipak is the back because it has a clear picture of part of an inflatable and in the background there's out of focus inflatables.

I think it works really really well.

CD Mock up

This flattering and sultry photograph of her combined with the use of glowing colours creates a cute and quirky image for her.

The Website

We are in the middle of creating our website for Cleo Ida. So far we have uploaded pictures of the music video I Follow Rivers along with a few tour dates, and a bio.

This is the website: the picture of her dancing in the background conotes a fun, energetic and vibrant artist as she looks happy alongside the visually interesting inflatables. This automatically is captivating.

This bio includes a beautiful black and white picture of her, so that the audience are aware of her image and what she stands for. Here she looks serene and calm which contrasts to the site, allowing the audience to see she is versatile.

Here is the gallery which still needs some adjusting as the photos which are on here are just the ones from the day of the shoot.

Editing Update

The video has been completed and looks really good. We managed to work with the shots that we had to create a suggestive approach to sexuality without revealing too much. I'm really impressed with what has ultimated out of all our hard work which we put into the producing, conjuring up the video and all of it's ideas.

Editing Update

We have been working progressively on our music video and have started cutting pieces and putting them together to create a rough cut. We were not expected to create a perfect rough cut with an exact storyline.

Editing

Editing wasn't something I was directly involved in as we split up our roles within the product construction. I was more apart of making the website. Charlie took charge of the editing process because he's a member of Film Academy thus meaning he has experience.

Homepage Work

Two of us have been working on the homepage for our artist whilst the other are completing the editing task. I like working on the homepage because it means that we get to help give our artist a star image through the different fonts, layouts, written work and images. This time around I wrote out the bio for it:

I grew up in a small town in Northern Ireland and was very detached from any mainstream multimedia or any real access to go out and have a good time. This meant that because I was so distanced from any kind of opportunities to go out and make something of myself,  I had to find my own sound individually. I sand every day and knew that if I loved it that much it was worth making a go of it! I always had a desire to perform and broaden my horizon so as soon as I was 18 I moved to London and got a job as a waitress which, although wasn’t very great paid for my singing lessons and kept me going whilst I tried to find a more suitable job for what I wanted to do. I learnt eventually that, you just have to put yourself out there and go for it! So I went for loads of tedious auditions which I really didn’t care about but I knew it would be the best thing to do because not only did it give me practice but also experience. I then started to get little jobs like backing vocals for some singers and then one day after lots of backing vocal jobs, I got a job singing in a jazz club which was perfect for me. I think it was the best job I ever had! I worked there for 4 months and after not too long got picked up by a record label that changed my life. It was the best thing that’s ever happened to me and I’ve had so much fun producing my own songs and working with new and exciting people, travelling all over the world and experiencing new things. If there’s anything I would ever recommend it’s to always go for things in life and don’t hang back because you can achieve anything if you have the right mind set.

Research and Planning Powerpoint... Plus The Parts Which Wouldn't Save As A Prezi

When it came to shooting our later part of the video we had to go outside onto the balcony which links to the car park. Therefore we had to arrange a safe and organised way of having all those extras in the same area as all the cars. We made the extras stand to the side on the grass, away from the gravel which was for the use of the cars. We had cones alongside the grass which indicated the barrier. We also had a Bentley arriving that day which meant we had to make sure that no other cars would be coming or arriving for purposes of the shot. We also had two of our actors that would be arriving in the Bentley for the video, so we had to make sure that when the Bentley was driving into shot, nothing would be in the way so we had two people organising the crowds, one directing the Bentley and the driver, and the other on camera so we would know what was working and what wasn't.

Write Up Of Shoot Day

Write up of Shoot Day

            Before the day of our music video my group and I were nervous and although we had done everything felt uneasy and naturally unprepared. We didn’t really need to set up anything major because our set was outside and could only be done the next day when we were having a break from filming in the studio. Instead we had to make sure that we had all of the right props and that our actors were still breathing. One thing which we were all very apprehensive about was the inflatables. We had ordered in a lot of inflatables of different shape, size and colour and had absolutely no idea what they looked like, or whether they would look any good in the studio. When it came to setting them up all went very smoothly. Because we are not at an age where we are allowed to use the electronic equipment, one of the guys who was comfortable with the technical side, hung them up for us and all we had to do was direct them where to go. When we finally put the lights in and selected which one we wanted where we blew them up and saw what they looked like and the results were very pleasing. All we had to do after that was ensure we had champagne flutes and masks for our extras.

    On the morning of our shoot I felt really excited and sure of everything we were doing. We were really well prepared when it came to our actresses, lead singer and extras. However we were told a week before our shoot that the two girls we wanted to use as our main characters were unavailable and there was absolutely no way we could use them which was incredibly annoying. We found two other girls who we liked but not everyone in our group felt 100%, so thankfully we were allowed our two original girls again which was really lucky. We had to make sure that Franny (our lead singer) had all the clothes she needed as well as hair and make up looking how we wanted it to. When it came to costume there was a slight dilemma; one girl in our year had promised us that we could borrow her fur coat, and even though we had double checked with her the day before, on the morning of the shoot we went up to her and asked for it and she told us she wanted to wear it. This was really frustrating because there wasn’t anything we had done wrong and nothing that we could do to solve the problem so instead we had to go ahead without it. It worked out in the end.

The studio was lit up with inflatables against black which gave it a very space-like feel to it. It looked really cool and meant that we hardly had to use any lighting and the group as a whole was all round impressed. We split up our roles and generally switched but more or less stayed the same throughout the day; I was the director, Charlie and Bel were on the camera and Charlotte was on playback. This worked fine and there were no arguments or disagreements. Our lead singer worked so well and was no fuss whatsoever. Our actresses as well, even in the freezing cold didn’t complain one bit.

            We had two major problems in the day, one of which was solved and the other didn’t really resolve itself. Our main guy Freddie had left his suit at his boarding house which meant that Luke had to drive us back to go and get it. But the main problem was the fact that we only had an hour and half shooting time of the masquerade ball. Our actors were absolutely freezing and were wearing dresses because they were supposed to be at a ball. I felt so guilty and inconsiderate so there was no way we could let them stay on after school hours. This effectively meant that we hadn’t recorded an essential part of our music video as we didn’t have enough time to film all we needed. 

Even though we weren’t able to film a lot of what we wanted or needed, it looked really good on the camera and everyone worked so well together that it didn’t really seem to be an issue (even though it is). The one major problem which I’m a little nervous about is the fact that we’ve probably not got a very good plot line due to having had to miss a lot of it out. It’s something that I’m nervous about editing. However besides from the story line I’m excited to edit all of it as it looked really good. I had a really good day.

07/11/12

I was thinking about a good way which we could shoot the 'lesbian' scene and how we could make it sexy yet classy and fun at the same time. I was browsing through films and clips on YouTube when I remembered The Girl With The Dragon Tattoo. In this film there is a scene in which Lisbeth is at a bar on her own and sees a girl she fancies across the room. The girls see each other and the noise and people around them are drowned out through the medium close up cross cutting from the girl at the bar to Lisbeth.

Shot List

Shot List

Scene	Shot	Shot Size	Duration	Location	Description
Studio Lipsync	Fran Sync ECU face	ECU	04:43:00	Studio	Lip sync with inflatables in studio for whole song. Possibly coloured lighting - progressing from serious and sexy to happy
Studio Lipsync	Fran Sync ECU face	CU	04:43:00	Studio	Lip sync with inflatables in studio for whole song. Possibly coloured lighting - progressing from serious and sexy to happy
Studio Lipsync	Fran Sync MS dance / body	MS	04:43:00	Studio	Lip sync with inflatables in studio for whole song. Possibly coloured lighting - progressing from serious and sexy to happy
Studio Lipsync	Fran Sync	CU	04:43:00	Studio	Lip sync with inflatables in studio for whole song. Possibly coloured lighting - progressing from serious and sexy to happy
Studio Lipsync	Fran Sync	MS	04:43:00	Studio	Lip sync with inflatables in studio for whole song. Possibly coloured lighting - progressing from serious and sexy to happy
Studio Lipsync	Fran Sync wide shot of her	LS		Studio	Lip sync with inflatables in studio for whole song. Possibly coloured lighting - progressing from serious and sexy to happy
Studio Lipsync	Fran Sync side shot of face	CU		Studio	Lip sync with inflatables in studio for whole song. Possibly coloured lighting - progressing from serious and sexy to happy
Studio Lipsync	Fran medium shot walking				wandering around the studio
Balcony Party	Leah sitting on a bench	LS	00:00:15	BALCONY	Shot of Leah sitting on a bench, with her friend. She's not involved in friends conversation but instead we see her eyeing Layla up.
Balcony Party	Leah sitting on a bench	MS	00:00:05	BALCONY BENCH	Leah watching Layla with a champage flute, admiring her
Balcony Party	Layla on outskirts of party talking to someone	LS		BALCONY	(Point of view shot) Audience sees what Leah sees, Layla is laughing and flirting with her friends
Balcony Party	Leah sitting on a bench	MS	00;0005	BALCONY BENCH	Leah is looking at Layla intently, blushing
Balcony Party	Layla on outskirts of party talking to someone	MS	00;0005	BALCONY	Layla turns around to see Leah looking at her
Balcony Party	Leah sitting on a bench	MS	00:00:03	BALCONY BENCH	Leah's eyes widen as she sees that Layla has turned around to look at her
Balcony Party	Layla turns around	CU	00:00:06	BALCONY	Layla is smiling at Leah
Balcony Party	Leah sitting on a bench	ECU	00:00:02	BALCONY BENCH	Leah stays looking at her in a sexul way
Balcony Party	Layla starts to move towards Leah	ELS	00:00:05	BALCONY	Layla moves towards Leah - wide shot to see all of her friends notice her leaving the group
Balcony Party	Leah on bench/Layla comes into shot to bench	MS	00:00:03	BALCONY BENCH	Camera watches as Leah acknowledges Layla walking towards her by moving her eyes and head - LAYLA COMES INTO THE SAME SHOT
Balcony	Leah and Layla get up	LS	00:00:06	BALCONY	Leah and Layla look at each other and get up without speaking. They walk away from the group holding hands
Balcony	Shot of Crowd	CU	00:00:06	BALCONY	Shot of crowds hands in the air
Balcony	Shot of Crowd	CU	00:00:04	BALCONY	Shot of crowds faces and hair moving to music
Balcony	Shot of Crowd	CU	00:00:04	BALCONY	People havent seemed to have notice that they've gone - music gets more dancey people dancing
Balcony	Leah and Layla	MS	00:00:05	WALL	Leah and Layla spin round, Leah pushes Layla up against the wall and kisses her neck
Balcony	Leah and Layla	MS	00:00:05	WALL	Leah is kissing layla's neck and they stop - hear people are coming and layla pulls her hand and takes her off to the WOODS
BALCONY lipsync	Fran sync gazebo	ELS	04:43:00	Balcony	lip syncings standing in front of the gazebo with the inflatables and masked peeps in show…
BALCONY lipsync	Fran sync gasebo	MS	04:43:00	Balcony	Lip syncing standing in front. Closer mid shot of body
BALCONY lipsync	Fran sync Gazebo	CU	04:43:00	Balcony	bokeh of inflatables. 50mm lens looking gooood.
BALCONY lipsync	fran sync gazebo	MS	04:43:00	Balcony	sitting or lying in the gazebo, possibly a more thoughtful expression on .
Wood	Leah and Layla	MS	00:00:04	WOODS	Layla and Leah running through woods, Layla running in front of her pulling her behind her
Balcony	Crowd	CU	00:00:03	BALCONY	Everyone dancing and jumping in the air, shot of their upper bodies and necks
Wood	Leah and Layla	MS		WOODS	Leah and Layla run past people with masks
Balcony	Crowd	LS		BALCONY	People start having food fight and throw cake, drink, at each other (EDITED IN SLO-MO)

Schedule Sheet

We created a copy of our shooting schedule in order to have some rough idea of what we will be doing, and when on the day. We understand that it will probably not completely follow this pattern exactly, but to have a rough guideline is still very important.

TIMESCALE OF THE SHOOTING SCHEDULE

9:15: EVERYONE MEET IN FILMING ROOM

9:20: COLLECT CAMERAS AND TRIPODS

9:25: EVERYONE IN STUDIO- MEET CAST (FRAN)

9:30: PREPARED STUDIO (INFLATABLE LIGHTS)

9:35: RUN THROUGH SONG LIP SYNC

9:50: TALK TO FRAN ABOUT FIRST DIRECTIONS FOR FIRST VERSE

10:00: FIRST TAKE (UP TO BRIDGE)

10:20: SECOND TAKE

10:40: BREAK

10:50: BACK TO STUDIO/ TALK TO FRAN ABOUT CHORUS

11:00: SHOOT CHORUS (LIP SYNCING)

11:20: SECOND TAKE (IF MISTAKES)

11:40: TALK TO FRAN ABOUT SECOND VERSE AND CHORUS

11:55: SHOOT SECOND PART OF THE SONG

12:45: LUNCH

1:30: MEET BACK IN STUDIO

1:40: RETAKE ANY MISTAKES FOR THE SECOND PART OF THE SONG

2:30: BREAK

3:00: MEET IN STUDIO AND PACK UP

3:20: MOVE UP TO HURTWOOD AND SET UP LIGHTS AND SET

4:00: MEET OTHER CAST MEMBERS AND TALK THEM THROUGH WHAT WE WANT

4:20: SHOOT FIRST VERSE AND CHORUS

4:35: RESHOOT IF MISTAKES

4:50: SHOOT SECOND PART

5:10: SEND CAST HOME AND SHOOT IN THE WOODS WITH LAYLA AND LEAH

6:00: FINISH SHOOT

Update

Here is a draft of the email we sent to our cast list to ensure that they had/have everything ready for music video next week. Including, hair, make up and costume.
The rest of our cast, ie our extras, have already been informed of what they need to wear and do and what times they will be required.

Hey guys,

As you know you have been cast in our music video so here is the costume list:

FRAN: -A mesh leotard (with the mesh going down the middle) if not bring something similar which is hot but has to be a leotard

-Black american disco pants (like the american apparal ones) if you can't find any of these bring in similar if possible (leather pants)

- Fur coat (a dark colour)

- Black Boot Heels (it would be good if you could try and find these in your size)

- BRING LOTS OF JEWELLERY (bling/big/ but classy at the same time)

Makeup: Smokey eyes (big) , Red lipstick

Hair: Straight and messy

LEAH AND LAYLA: - Black dresses (Layla your one from prom and Leah the one that you told Cook about)

- Heels (you can choose)

- Bring in stuff like you would if you were going out (any small simple jewellery, rings etc)

- We dont really want you guys wearing coats but bring something like a shawl or something which will not cover the dresses too much but will keep you warm

Makeup: You can choose but girly and pretty please

Hair: Down in any style (sorry we are being brief)

This is what you guys will need to have for the shoot, if you could bring in as much as your own that would be easier for us but if you need us to get anything please email back so we can sort it out.

Hopefully this is enough time for you guys as you have the weekend to get stuff if you are going home,

Thankyou very much !!!

See you Thursday (you need to get blue cards aswell)

Bel, Cook, George & Charlie x

Homepage

This is a very well laid out homepage. It has different and easily accesible sections of the page, allowing audiences to see her music, video's of her, photos and history of her life. However I don't find this page a very inspirational one as it's quite bare and dull and quite uninventive. Not something I would like to replicate.

Really like this particular homepage, its simplistic and subtle but the video bang centre of the page allows fans to watch and listen to his music, exhibiting his identity and his sound. It has simple sections top of the page which allows fans to check out his tour, merchandise, tracks and also to contact him.

Nature of Working With A Night Shoot

When it came to researching our night shoot there were a couple of things that we missed out accidentally, one of which was the temperature levels and how that would affect our cast.

It came to shooting our night shots at which time the sun was setting so around 3pm we had pretty much set everything up in preparation for night to fall. Although the shots proved very slick and beautiful especially in the dark, the extras were freezing, many of which were only in a dress.

We had to be fair to our cast member and couldn't run the risk of letting them catch a cold or anything worse which prevented us from keeping them for too long.

This meant that we had to allow them to leave early which unfortunately meant that we couldn't get all of the shots that we wanted. We felt so bad for them that we had to give them their coats which disrupted the filming because people were less willing to cooperate.

Health and safety

Health and Safety

On location (top car park)

1.      The cast have coats on set so when not on film they can stay warm

2.      Darkness-make sure we have lit the grass area

3.      Mud- Make sure people have safe shoes and the girls heels aren’t to big

4.       

In the studio

1.      All the wires for the camera are tapes down to the floor

2.      Make sure all the lights are secure

3.      All the cast and crew know where all the fire exits are

Hazzard

HAZARD	PERSONS WHO MAY BE HARMED	PROPERTY WHICH MAY BE DAMAGED	RISK CONTROLS ALREADY IN PLACE	RISK ASSESMENT HIGH/LOW/MODERATE	FURTHER ACTION REQUIRED TO CONTROL RISK
The darkness (filming from 4-6)	All cast members in the masked ball on the lawn	The inflatable lights	All cast must listen to the orders set and follow everything the directors say	Moderate	When cast are not needed they can wait inside reception in the light
Mud	People slipping on the grass	The inflatable lights and people can twist ankles or slip over	Wear suitable footwear	High	n/a
Coldness	People freezing	n/a	Cardigans or shawls	low	n/a

Recorded Location

This is a copy of our location which we recorded. Shows what it will look like with the balcony and how it will look in the camera.

Album Cover Artwork

Here is a draft of the artwork. Some of this is from other inspired artists. 

I thought that her artwork would look something along the lines of this, abstract and showing very little of the artist but something that reflects the genre of music. This pattern is alternative and far from mainstream which suggests what our target audience is.

Cubes are very bold, strong and unusual for an artist to have in his/her artwork. The simple design is something I would like to encorporate into our official digipak. Very abstract and distinctive.

Album Covers

I started looking up artists which are similar to Lykke Li. I discovered that their album artwork and music are very similar to hers which gives us more of an idea of what our art work should look like.






Firstly there's Fever Ray; another alternative artist. Her sleevage is shocking and interesting. Like Lykke Li she represents feminitiy and has an alternative look.



Another inspirational artists artwork is Miike Snow. He is an electropop group from Stockholm. His album cover is modernised and something which I find more appealing that the one that Fever Ray did.

We found lots of similar artists to Lykke Li but one that I found particularly mirrored her is a Danish artist called Oh Land. She combines her background of orchestral music with modern electro. This album cover is glamorous and represents the artists sexuality. This is perhaps a little to feminine for what we want to convey. However there are aspects to her sleevage which we will encorporate into our own; her feminitiy but in a subtle way.



I want to combine her naturalistic style with her alternative, unusual and modernised music to create a fusion in her artwork. Something like the album covers above.







Finalising Cast List & Song

"I Follow Rivers"

Oh I beg you, can I follow
Oh I ask you why not always
Be the ocean where unravel
Be my only, be the water and I'm wading
You're my river running high, run deep run wild

[Chorus]
I I follow, I follow you deep sea baby
I follow you
I I follow, I follow you, dark boom honey
I follow you

He a message, I'm the runner
He's the rebel, I'm the daughter waiting for you
You're my river running high, run deep run wild

[Chorus]
I I follow, I follow you deep sea baby
I follow you
I I follow, I follow you, dark boom honey
I follow you

You're my river running high, run deep run wild
I, I follow, I follow you deep sea baby,
I follow you
I, I follow, I follow you, dark boom honey,
I follow you
I, I follow, I follow you deeps sea baby,
I follow you
I, I follow, I follow you, dark boom honey,
I follow you

[Repeat till end]
I, I follow, I follow you deeps sea baby,
I follow you
I, I follow, I follow you, dark boom honey,
I follow you
 

Here is a picture of our lead singer Francesca Waterworth. We have also done a screen test with her which was really useful. She's a good performer and will cause less hassle on the day by getting on with the job.







Here we have our two actresses who will be playing the leads; Leah Chapman (left)
Layla Stedeford (right)

Storyboard

By converting our storyboard to an animatic we are able to have an idea of how our music video would work and what looks right and what looks wrong. Since then we have made a lot of adjustments and have moved away from our original idea which happens a lot when creating an idea from scratch. There are still elements to this which we will use and have still been helpful to us for planning out our video.

Star Image & Target Audience

Lykke Li is a modern, alternative and interesting singer. She has a quirky voice which correlates well alongside her songs which have an edgy and eery tone. She has frequently been used for the Twilight Films which attract fans who like fantasy and mystery. By allowing her songs to be apart of the soundtrack she is reaching her target audience which although is mainstream is still very unconventional. She targets a young modern audience as well as 'rebels' and 'trendies' due to her alternative genre.  Here is another exapmle of her song which clearly demonstrates her infinitive and abstract style of music.






Lykke Li also represents acceptance and conveys naturalism through her innocent black and white editorials as well as her soft voice. The remix of her song 'I Follow Rivers' although been converted to a mainstream dance track, still has her style of individuality which she conveyed in the original track. She has a very individual look which allows her to be more likeable to an audience because unlike popular chart-hit artists she is stripped from glitzy outfits and extreme make up. She has been made to look more normal which an audience likes.

Artist's Twitter

Seeing her online twitter allows us to see how popular she is through her number of fans and enables us to see who her target audience is as well as what she gets up to.

Target Audience

• This is a very feel good song which is similar to I Follow Rivers.
• It's got similar beats to our track which invites the same youthful, out going audience.
• This attracts both male and female.
• It's a type of modernised jazz which appeals to both sexes of an older generation such as 18 to 27 (there or abouts).

Target Audience

• This track invites a very limited target audience.
• This type of music is something that would be played in a club or dancing environment.
• Its a very upbeat song which attracts 16-24 year olds. People who enjoy going out clubbing and dancing.
• Both male and female.