Recorded Location

This is a copy of our location which we recorded. Shows what it will look like with the balcony and how it will look in the camera.

Album Cover Artwork

Here is a draft of the artwork. Some of this is from other inspired artists. 

I thought that her artwork would look something along the lines of this, abstract and showing very little of the artist but something that reflects the genre of music. This pattern is alternative and far from mainstream which suggests what our target audience is.

Cubes are very bold, strong and unusual for an artist to have in his/her artwork. The simple design is something I would like to encorporate into our official digipak. Very abstract and distinctive.

Album Covers

I started looking up artists which are similar to Lykke Li. I discovered that their album artwork and music are very similar to hers which gives us more of an idea of what our art work should look like.






Firstly there's Fever Ray; another alternative artist. Her sleevage is shocking and interesting. Like Lykke Li she represents feminitiy and has an alternative look.



Another inspirational artists artwork is Miike Snow. He is an electropop group from Stockholm. His album cover is modernised and something which I find more appealing that the one that Fever Ray did.

We found lots of similar artists to Lykke Li but one that I found particularly mirrored her is a Danish artist called Oh Land. She combines her background of orchestral music with modern electro. This album cover is glamorous and represents the artists sexuality. This is perhaps a little to feminine for what we want to convey. However there are aspects to her sleevage which we will encorporate into our own; her feminitiy but in a subtle way.



I want to combine her naturalistic style with her alternative, unusual and modernised music to create a fusion in her artwork. Something like the album covers above.







Finalising Cast List & Song

"I Follow Rivers"

Oh I beg you, can I follow
Oh I ask you why not always
Be the ocean where unravel
Be my only, be the water and I'm wading
You're my river running high, run deep run wild

[Chorus]
I I follow, I follow you deep sea baby
I follow you
I I follow, I follow you, dark boom honey
I follow you

He a message, I'm the runner
He's the rebel, I'm the daughter waiting for you
You're my river running high, run deep run wild

[Chorus]
I I follow, I follow you deep sea baby
I follow you
I I follow, I follow you, dark boom honey
I follow you

You're my river running high, run deep run wild
I, I follow, I follow you deep sea baby,
I follow you
I, I follow, I follow you, dark boom honey,
I follow you
I, I follow, I follow you deeps sea baby,
I follow you
I, I follow, I follow you, dark boom honey,
I follow you

[Repeat till end]
I, I follow, I follow you deeps sea baby,
I follow you
I, I follow, I follow you, dark boom honey,
I follow you
 

Here is a picture of our lead singer Francesca Waterworth. We have also done a screen test with her which was really useful. She's a good performer and will cause less hassle on the day by getting on with the job.







Here we have our two actresses who will be playing the leads; Leah Chapman (left)
Layla Stedeford (right)

Storyboard

By converting our storyboard to an animatic we are able to have an idea of how our music video would work and what looks right and what looks wrong. Since then we have made a lot of adjustments and have moved away from our original idea which happens a lot when creating an idea from scratch. There are still elements to this which we will use and have still been helpful to us for planning out our video.

Star Image & Target Audience

Lykke Li is a modern, alternative and interesting singer. She has a quirky voice which correlates well alongside her songs which have an edgy and eery tone. She has frequently been used for the Twilight Films which attract fans who like fantasy and mystery. By allowing her songs to be apart of the soundtrack she is reaching her target audience which although is mainstream is still very unconventional. She targets a young modern audience as well as 'rebels' and 'trendies' due to her alternative genre.  Here is another exapmle of her song which clearly demonstrates her infinitive and abstract style of music.






Lykke Li also represents acceptance and conveys naturalism through her innocent black and white editorials as well as her soft voice. The remix of her song 'I Follow Rivers' although been converted to a mainstream dance track, still has her style of individuality which she conveyed in the original track. She has a very individual look which allows her to be more likeable to an audience because unlike popular chart-hit artists she is stripped from glitzy outfits and extreme make up. She has been made to look more normal which an audience likes.

Artist's Twitter

Seeing her online twitter allows us to see how popular she is through her number of fans and enables us to see who her target audience is as well as what she gets up to.