Genre’s and subgenres are important for audiences so that they are aware of the film they are seeing/about to see, it targets a certain audience. If you go to see saw a poster which was plain white with black font saying, ‘paranormal activity’ nobody would want to see it because nobody wants to see a film which they know nothing about because nobody likes to be surprised to a certain extent.
Subgenres are important for people who enjoy watching thrillers, some people would like the pure idea of suspense and excitement only involved with politics or crime like Tinker Tailor Soldier Spy. However other groups of people may like thrillers but they like ghost stories and therefore are more attracted to thrillers involving the supernatural like, The Shining.
These are equally as imprtant for an audience because they are targetting the correct audience.
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