‘Creativity is an essential process in media coursework’, to what extent would you agree with this statement? Please refer to specific examples from your class notes and in preparation of your advanced portfolio

Through personal and group exploration, I have discovered that there is more involved in the process of coursework than the routine work. In order to have an impact on your examiner you need to think out of the box and produce something inventive whether it is original or not. It’s still the thought and effort you put into making it. I would definitely have to agree with this statement that creativity is essential to any effective piece of work or of course coursework.

When it comes down to producing the initial coursework there are so many inspirations or ideas that can be slotted into the journey of creating your coursework. For example, when looking at artwork and album covers; it’s so easy to find previous artwork, album covers, paintings, designers or other elements to use for your own work but interpret it in your own way. There are thousands of ideas which are stolen everyday and turned on its side to be used for something completely different. For instance, Andy Warhol’s famous Campbell’s Soup Can was of course started off as a simple soup can which he then created into a form of pop art. Not only was this visually stunning but the creative side to it continued to inspire people for years to come purely because it started off as such a pointless, irrelevant everyday necessity. This form of creativity was so shocking to people of his time because nobody had seen anything like it. Only to show that creativity is something which can inspire productive and imaginative people to erect something extraordinary from something so small. Andy Warhol’s creativity inspired people for years onwards, his Marilyn Monroe inspired Madonna (a hugely successful star in her own right) to create her new album cover.

Another example of creativity is the artwork Ceci n’est pas une pipe. This is simply a drawing of a pipe on a piece of paper which most people would look at and say ‘that’s a picture of a pipe’. However, what the artist has done here has pointed out something which most have failed to notice. What he is in fact trying to say is, it isn’t a pipe it’s a drawing of a pipe. This sort of creativity has a huge impact on people everywhere because the artist has forced people to question the necessity of the drawing and what it means. To be able to have an impact on the public is what he set out to do and through something so simple using creativity, flawlessly managed to conquer his audience.

Through these examples I think I have proved that creativity is something which is so important and always will be. Not only does it shadow generations through the ages but the importance of creativity is to be able to have a fulfilling impact on people and give them something to remember, but it allows people to be inventive and imaginative. To produce anything you like and to ignore reality via creating something different whether it’s fictional or non fictional. Creativity gives people possibility and almost an escape. This is all something that I think is useful to convey in our coursework, whether it is written or artistic, the point remains the same that is about production and working with something to generate something new.