Star Image & Target Audience

Lykke Li is a modern, alternative and interesting singer. She has a quirky voice which correlates well alongside her songs which have an edgy and eery tone. She has frequently been used for the Twilight Films which attract fans who like fantasy and mystery. By allowing her songs to be apart of the soundtrack she is reaching her target audience which although is mainstream is still very unconventional. She targets a young modern audience as well as 'rebels' and 'trendies' due to her alternative genre.  Here is another exapmle of her song which clearly demonstrates her infinitive and abstract style of music.






Lykke Li also represents acceptance and conveys naturalism through her innocent black and white editorials as well as her soft voice. The remix of her song 'I Follow Rivers' although been converted to a mainstream dance track, still has her style of individuality which she conveyed in the original track. She has a very individual look which allows her to be more likeable to an audience because unlike popular chart-hit artists she is stripped from glitzy outfits and extreme make up. She has been made to look more normal which an audience likes.