In order to have an idea of the impact our video had on audiences we had to look at audience feedback. Our main source which aided our results was of course youtube. We were able to look at the ratio from 'likes' to 'dislikes' and see how that contrasted each other .
We also designed a questionaire which we would present to a focus group and find out how they felt about the package all together. The combination of the digipak, video and website.
We would have really liked to have got some feedback from the music industry itself as it would have given us a perspective from the point of someone who is involved in the professional side.
Being able to collect data information from different ages and stereotypes would also allow us to see how our product would work in the market and how well it would be recieved.
Another way in which we would get some resourceful and reliable feedback is by interviewing a focus group so that we could get a first hand response. We would interview a group of teenagers who are close to the target audience we are marketing for. This means we are able to see if we get a preferred response or a negotiated response.
No comments:
Post a Comment